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Meet our team

We offer a unique blend of coaching and consulting with a diversity of experience including executive coaching, HR management, organizational development and cognitive behavioral and personality assessment.  We specialize in leadership development,  team alignment, organizational effectiveness, and cultural transformation in both the private and public sector. Our industry backgrounds include energy, manufacturing, healthcare, pharmaceuticals and finance. Individually, collectively, or through the collaboration of strategic partnerships, we scale our services appropriately to meet your unique needs.

JoEllen McLaughlin

Executive Coach and Sr. Management Consultant

JoEllen McLaughlin is an Executive Coach and Management Consultant that specializes in Leadership Development, Assessments, Organizational Effectiveness and Change Management strategies. Her focus lies in helping leaders to enhance their leadership capabilities, executive presence, and overall communication effectiveness while creating strategic alignment within their organizations.

JoEllen began her career in the Washington DC area holding several leadership positions for small and mid-size organizations. After completing her certificate of Public Speaking at the FAES Graduate School at NIH, she began coaching senior level leaders in the corporate and political arena on public speaking. JoEllen received a Bachelors Degree in Business from the University of Maryland (UMUC) and a Masters in Positive Organization Development and Change from Case Western Reserve University. She received her training in Executive Coaching at Case Western and The Coach Training Institute (CTI). She holds a certificate in Hogan Assessments and Developing Leadership through Emotional Intelligence where she specializes in teaching individuals and teams how to improve their interpersonal effectiveness by understanding and enhancing their EQ capabilities. Currently, JoEllen is pursuing her doctorate (DBA) through the International School of Management in Paris, France with an emphasis on cross-cultural communications and global change management.

With an extensive background in business, JoEllen brings a strong balance of business acumen to her coaching expertise. Throughout her career, she has worked with hundreds of leaders in multi-national and Fortune 500 companies in industries including healthcare, pharmaceuticals, technology, finance, manufacturing and energy. Currently, she spends the majority of her time in private equity supporting leadership capabilities and growth strategies for the middle market.

Keira Rakoff

Managing Consultant

Keira Rakoff is a managing consultant at Sage.  Her background is in forensic psychology, behavioral health, and entrepreneurial business. Keira supports clients with personality assessments, communication effectiveness, and behavioral change management strategies that support leadership and career development goals.  Keira specializes in the Hogan Personality Inventory assessment and conducting needs assessments for national and global organizations. In addition to her role as a managing consultant, Keira assists Sage with marketing efforts, business development and global deliveries.

Keira began her career in mental health where she worked as a therapist for a boutique mental health practice, focusing on cognitive behavioral and solution focused therapy. During her time in this space, Keira performed many different types of assessments, including biopsychosocials and risk assessments for a variety of client populations. She has also worked as a Behaviorist, consulting with clients on both short- and long-term goal setting, helping to develop the necessary skills to achieve desired outcomes.

In addition to her roles in behavioral assessment and consulting, Keira has served as an office manager where she provided HR support to new hires through assessment based interviewing, onboarding and training initiatives. Keira also served as a paralegal where she provided support in research, data analysis, and report writing.

Keira graduated from John Jay College of Criminal Justice in New York City with a Master’s in Forensic Mental Health Counseling. She currently holds a professional Mental Health Counseling license in the state of New York. She has an MBA from the International School of Management in Paris, France, with a focus on international business and an emphasis on entrepreneurship and innovation.

Keira has a passion for travel and cultural diversity. She has traveled across Europe, Central America and Africa.  She is a member of the Association of American Women in Europe, an organization dedicated to bridging expatriate women professionals into the European culture. She currently resides in Paris, France, but will always call New York home.